4 Relevant Points For Successful Directory Submissions

How can you increase your chances for acceptance in directories? There are restrictions to being accepted by a directory and if you don’t follow the rules or guidelines set down by the directory you are most likely not going to be accepted. Affordable and effective website promotion methods considered today for internet business owners are the use of directory submissions. Some of the rules for directory submissions are in fact not written in the regulations of the directory itself and there is a right way and a wrong way to go about directory submissions.

There are thousands of SEO directories available online and they all have guidelines that must be followed and you need to ensure you follow the correct steps to ensure acceptance or at least have the highest possible chance to have your submission and your website accepted. These rules apply if you are submitting to the directory yourself or if you obtain the services of a directory submission company.

1. Submission of Home Pages only.
Some of the SEO directories available to you will only allow acceptance of your home page and generally deep linking is not allowed from these particular directories. There are some directories that state they will permit deep linking with an individual page URL or using a sub-folder and generally you will be accepted if you try to use deep linking. However if it is not stated that there is deep-linking then you will most certainly find your submission is rejected.

2. Keyword targeting and website titles.
When you are submitting your entry you are generally asked for your website title. Usually three to five words are permitted in the website title field; if your website title itself is very long then this may mean your submissions are rejected regardless. This title usually will be the anchor text detail that will be used to link back to your website. This field therefore is a very important aspect in the directory submission process. Some directories will request the website title be used and others will let you use some keyword targeting as well. Either way you still need to ensure that your title and keyword information is within the guidelines or rules of the directory submission site.

3. Category selection is a vital factor in directory submissions.
You must ensure that you select the correct category for your directory submissions. This point cannot be stressed enough. If you choose an incorrect category or an unrelated category it is almost certain that your submission will be rejected. The directories generally state in their rules or guidelines that you need to select the deepest category option available. That means you need to choose the category that is most directly related to your business product or service and website. The deepest category is in fact the best option for you anyway and for your website but you need to be very thoughtful when selecting the category you wish to be listed under. Good category choice improves your acceptance rate but also is the best assistance for your website as it will allow the directory listing to provide a contextual link back to your page rather than a standard back link that may not be relevant to your business. The contextual links back to your page are much more important for your ranking and overall business visibility than a standard back link.

4. Free Email Addresses.
Using a free email address during the directory submission will often also mean that your submission is rejected. Make sure that you are using the domain email address rather than a free email address option. The directories see this almost as a non person requesting entry to the directory and can, as stated, in many cases reject your request for submission.

The above pointers should give you a background into some of the requirements you need to keep in mind when submitting to directories. Following these simple guidelines can increase your chances of acceptance. Other options for increased acceptance are to use the services of a directory submission service for promotion of your website. They will be able to give you a higher acceptance rate and a much better result for the investment of time and money to create the submissions yourself.

Follow these tips above and you will find whether you submit to the directories yourself or you are using a directory submission service that you will have a much higher acceptance rate and the aim of course is to improve the volume of traffic to your website. By following the directory requirements you actually have a much better result because your entries will be relevant and therefore interested parties are more likely to be relevant to your product or business service therefore increasing your opportunity for profit.

4 Keys to Making SEO Services Work for You

SEO services make the difference between a successful online business and a mediocre, or even failing, online business. Most individuals looking for a product or service, even locally, begin with an internet search. This means that it’s imperative that your potential customers see a link to your company at the top of the search engine results page when they type in search terms related to your product or service. If you’re not at the top, how will your potential customers find you? What will keep them from clicking on one of the top few search engine results instead of your listing down there at the bottom of the first page? Here are 4 keys to making SEO services work for your business.

1. Write for Humans. SEO experts know that one of the most important factors in successful SEO is content. Your website content must be full of keywords relevant to your product or service, but it must also be written well. First and foremost, it must be relevant and useful to your visitors. Search engines reward helpful content, and so do your potential customers. Search engines reward helpful content by providing you with higher search engine rankings, and your customers reward helpful content by purchasing your products and services.

2. Create a Strategy. SEO professionals often see business owners who have just picked the first convenient SEO tool they can find and started to use it. While this may make some difference in a website’s visibility, SEO services truly work best when they are integrated into a company’s overall online marketing strategy. Maximum benefits result from using SEO in concert with one or two other internet marketing strategies. If you’re not sure how to use SEO services in conjunction with other strategies, you need to consult an SEO professional to help you analyze your marketing strategy and determine how you will incorporate SEO services into that strategy.

3. Social Search. Social bookmarking can be invaluable in getting traffic to your website. Sites like Digg and Stumbleupon can really help you create a buzz about your business. Not only do they help you call positive attention to your business, but they also provide valuable backlinks to your site, which are richly rewarded by the search engines.

4. Videos. By no means is there any reason to post a low-budget, low-quality video to your website or to YouTube, but if you have the means to create a short, high-quality, relevant, and informative video, you should do so. Once the video is posted on your own site, post it on YouTube as well. Again, you create buzz about your business and get quality backlinks to your site. Internet users are used to being stimulated by both site and sound, so a high-quality video will attract the attention of your potential customers in ways that simple text and images cannot. And if it is done well, a video can increase a potential customer’s perception of your professionalism and technical abilities.

If you’re still unsure of how to make SEO services part of your business plan, consult with an SEO professional or internet marketing expert. These individuals have been keeping up with the evolution of SEO from the beginning until now, and can help you find the strategies that will work best for you and your business. And they will be able to help you integrate SEO into your overall internet marketing strategy. It is impossible to overestimate the importance of SEO to the success of your business, and there’s no reason to leave it to chance, or to someone who doesn’t know what he’s doing. So ask other business owners in you area who they trust for their SEO services. Hire someone today and see what SEO can do for you!

3 Steps To Getting Hundreds Of Backlinks To Your Website Absolutely FREE

Link Popularity as you know plays a BIG part in your websites ranking within the Search Engines.

So, the basic breakdown is, the more links pointing to your website, the higher up the search engines will rank your website.

More importantly though is getting those High PR websites linking back to yours.

The question at hand is… “How can I get those High PR links without having to buy High PR links and/or spend countless hours surfing the web for link partners with the possible potential of being denied?”

And as webmasters, we can not afford to waste time, especially if your starting out on a part time basis.

We must utilize every minute we can to getting the most out of our efforts.

So with that being said, I’m going to reveal to you the ‘Back Door’ strategy I use for getting those High PR links to your website Absolutely FREE and have them begging you to come back.

And the cool thing is this can be done following these 3 steps I’m about to mention so pay attention because if you do just this, you will not only get hundreds of backlinks to your website, you’ll also get hundreds, if not thousands of Targeted visitors to your website at the same time…

…all for FREE!

Are you ready?

Good, because I am.

Step #1. First you must write an Article.

The first step is to write an related article about your Product or Service that draws the reader in and gets them to click through to your website once they finish reading it to find out more about you and your Product or Service.

Now, your probably wondering why you have to write an article.

Well, it’s real simple actually because what do you get to put at the end of your article?

Your ‘Resource Box’ with your website information and most important of all… your URL pointing back to your website.

So when someone chooses to publish your article in their newsletter or on their website, blog or article directory, they MUST add your ‘Resource Box’ with your website information and URL.

I know some of you are saying… “I don’t know how to write an article” … well, your not alone.

Here are a few resources I’ve put together for you so you can get the basic idea of How-To structure your articles with ease or get someone else to write them for you.

The first is an article I wrote called… THE 7 Step Formula For Writing POWERFUL Articles In Less Than An Hour.

It will show you How-To structure your articles for easy writing. http://www.internetwondersezine.com/article_11.html

The second resource is Elance.com – http://www.elance.com – which is basically a place where you can go and submit a project by category and freelance writers, etc. will then bid on your project. You pick the winner and you set the budget.

This will get you started in the right direction.

Remember, your article is the Nuts and Bolts of this ‘Back Linking’ strategy, so make sure you put some effort into it to get it as much exposure as possible.

Step #2. Submit your article to Article Directories.

This is the next step and an important one at that because this is where your article or articles are going to get picked up by website owners and/or ezine publishers who are in constant need of fresh, quality information to feed their audiences hunger for information.

There are literally hundreds of Article Directories out there and thousands of ezine publishers looking for quality content on a daily basis. And if they choose your article for publication, they must include your ‘Resource Box’ with your websites information and URL.

It’s all about the numbers. The more Article Directories and websites you submit your articles to, the more potential Backlinks you’ll get to your website.

And since Article Directories have recently adopted RSS(Real Simple Syndication) technology into the mix your articles will even get More mileage without you lifting a finger, creating even more Backlinks to your website.

More on RSS in a minute.

Are you starting to see the Power behind writing your own articles.

I hope so.

Step #3. Create your own RSS Feed for your articles.

This last step is a very Powerful step as well.

What you need to do is set up your own RSS Feed for your articles.

Now, if you don’t know what RSS is here’s the basic definition…

RSS is by definition – an acronym for ‘Real Simple Syndication’ or ‘Rich Site Summary’, and the .XML extension is the format used for distributing your news headlines via the Web, which is known as ‘Syndication.

‘Syndication’ is where the TRUE power of RSS is unleashed, getting your message or information across the web in an INSTANT to websites, subscribers and/or readers who subscribed to your RSS Feed.

The easiest way for you to do this is to set up your own Blog either through…

WordPress.org – http://www.wordpress.org

Or through…

Blogger.com – http://www.blogger.com

WordPress is a little more advanced so I recommend if you don’t have alot of experience with Blogs or installing scripts that you go set up a Blogger blog which will only take you less than 5 minutes to do.

I’m just giving you some options, that’s all.

Once you’ve set up your Blog the only thing left for you to do is add you articles.

TIP: Make sure you hyperlink your URL and use Anchor Text with your most targeted keywords. By doing this the Search Engine spiders will rank your website higher under that keyword term you specify in your Anchor Text.

After you’ve added your articles all you have to do now is submit your new RSS Feed to RSS Directories and RSS Search Engines.

Here’s a few resources for you to get started with.

Ping-O-Matic – http://pingomatic.com

RSS Top 55 – http://www.masternewmedia.org/rss/top55

That’s it.

Now I know I dumped alot of information on you within this article so just take it Step-By-Step because once you implement it properly it will benefit you for years to come with Backlinks to your website and FREE targeted traffic via the Search Engines, Website Owners and eZine Publishers.

3 Simple Steps to Search Engine Optimization

Search Engine Optimization (SEO) is a fundamental blueprint for building traffic to your websites. With so much talk online about SEO you might think anyone can master the techniques. You should know that to get your website listed in MSN, Yahoo, and Google is not so complex that only a computer science geek with multiple PhD’s can do. But to rise to the top of search engines there is a time intensive construction process that is best left up to the pros so you can manage your day-to-day operations. So why am I suggesting you read this article? Simple, with some basic knowledge, you can either save yourself some time/money or at least be able to know what work is being done when you hire someone to do the heavy lifting.

For the most part, any website owner can get ranked by understanding and following these 3 simple steps:

Step 1 – Keywords / Phrases: Successful SEO begins with the proper selection of Keywords/Pharses that acurately define your business product or service. In the early days of the internet, searchers were looking mostly for information. However a major shift has occured and most web searchers today are looking for a local business. So you need to be sure and consider including some local words like City or State with your keywords.

Step 2 – Placement of Keywords: A quick word of caution, overdoing the placement of a keyword in your website can work against you. If you are not aware, in the early days of search engines, they simple counted the number of times a keyword was placed on a page and assumed the higher the number the better. Many people began placing the keyword on the page 100’s of times right in a row. That technique seemed to work until Google came along. Google engineers have tried to develope an understanding of a page’s content to determine ‘true’ relevence of a keyword to the content. So while many places are available to place keywords be judicies. Below are three location factors to consider when placing keywors on that page.

Location Factor 1 – Title Tags: The title tag is visible in the top left corner of your browser window and now days on the Tab of a multi-tab browser. The title tag is limited in sizes and works as an easy target for search engine bots. The size is sufficient to place a couple keywords and usually the name of your company with its accompaning city and state. More importantly, search engines often use the title tag as the first line of the search results. Each page of your site should have a valid title.

Location Factor 2 – Meta Tags: There is a special meta tag named Description. Here is where you get to write an advertisement for your webpage sprinkled with your keywords of course. The search engines use the Description tag as the text of the search results under the title tag mentioned above. So it is important to use this space to write a compelling ad. Every page should have its own unique relevant description. Note: if you do not have a meta tag called description the the search engines often take other text from you pages content that includes the keyword, which leads to the improtance of Location Factor 3.

Location Factor 3 – Throughout the content of your page: That’s right! Sprinkle your keyword throughout the content of your webpage. Remember your high school english class when you had to diagram a sentance? Well search engine engineers seem to be using that type of logic to determine keyword relevancy also. So, use the keyword in a paragraph title or as the first and last words of different paragraphs and/or sentances. Use the keyword in picture captions or in table headers. You may have to get creative to write a comprehinsive paragraph to humans and search engines, but it is possible.

Moving on to Step 3 – Links: You should use the keywords for which you are trying to optimise as the narrative text of links both inside and outside of your website. Inside your website this can be accomplished by developing: a sitemap, a persistant menu at the top or bottom of the page, and/or a text based menu system. Outside your website you have to develope relavent links for your keywords also. This is the harderst and most time consuming part of SEO. When I was growing up, my father used to say, “fools names and fools faces always apear in public places.” But to compete online you have to go public. You can not afford to miss out on the opportunity to brag about your website, especially after spending hundreds if not thousands of dollars to have a website developed. Google counts the number of sites that link to your website. Again it is not just a numbers game but the highest number of strong relevent links that matters. You can do a lot to grow that number. All the options are too many to count and differ by industry. However, take a couple of minutes to create profiles on social networking sites, like LinkedIn, Facebook, MySpace, InLocal, and Google Maps.

These three steps are a great start for building your website traffic from search engine results, but it is only the beginning. The SEO game is evolving all the time. It can be difficult to stay on top. Get started with these step and then hire a Search Engine Optimization expert who can help you menopolise your industry locally, nationally, and globally.